How effective is your content marketing? Is the question posed to marketers every year as part of Content Marketing Institute and the Direct Marketing Association’s Benchmarks Budgets and Trends report.
The 2015 report – sponsored by Axonn Media – is full of surprises, both inspiring and frustrating and is a must read for all UK marketers to ensure they anticipate trends for the year ahead. It’s a road-map for being a more effective content marketer in 2015. You can access the full report on Axonn Media’s website or check out the infographic here for the highlights.