Having set up my own business, owned a franchise and built a practice offering counseling, coaching and training I understand some of the problems that small business owners face when it comes to sales and marketing. I am passionate about sharing what I know to help people be successful in running their own business.
Based on an eclectic career in both corporate and SME environments; covering training, sales and marketing, coaching and psychological group work, I bring a mix of skills that can help you develop your business in the following ways:
- Provide focus and help you define your niche and product offering
- Market your business consistently to find the clients you need
- Explore and understand how your personality supports or hinders your business success.
Define your niche
Sometimes people fear that by focusing only on one part of the market they are limiting their business potential and missing out on other opportunities and revenue. The opposite is true. It’s usually better to be a specialist than a generalist. The key to success is being able to articulate a compelling solution to a common problem experienced by a clearly definable and contactable group of people. In addition this niche needs to match your passion and knowledge so that you have the required credibility.
It’s not always easy to work this out yourself and coaching can help you by providing a process and structure as well as someone to help you recognize your strengths and transferrable skills and to challenge any limiting beliefs you may have.
Find clients through consistent marketing
The problem for many small service-business owners is that not only do they have to find new and develop existing clients – but they actually have to deliver the product. This potential battle for available time means that you tend to fit marketing in where you can. The key to successful marketing is consistency.
With the GET CLIENTS NOW! programme not only will you learn how to develop a customised action plan for your business, but I will coach you through putting this into action and finding out how to make this a repeatable process. Find out more about how this progarmme can work for you.
Explore the part you play in your marketing success
Running your own business can be one of the most rewarding and challenging things you do. It is important to build in time and resources for personal development if your business is going to succeed and you are going to be engaged and fulfilled at work.
How you approach marketing your business often tells you something about areas for personal development.
- Why do you put this off in favour of other tasks?
- Does the voice in your head hinder your or support you?
- Does the way you feel when you just think about networking mean you don’t go to a meeting?
- Why do some people seem to be able to get back on track more quickly than others after a set-back?
Underlying themes like procrastination and perfectionism or holding limiting beliefs are all areas where coaching can help you to become more effective and successful in building your business.
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