Following one of my recent Learn-n-Share updates I was asked about personal branding for senior managers. One definition of personal branding is “the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group or organization” (Los Ellis 2009). Much of what is written about personal branding focuses… Read more
Clearing the Twitter Fog – Part 2
How to understand and optimise your Twitter results. Last week I shared 8 things I had learnt about making Twitter work for my business. The obvious next questions are, how do you know what is working and how do you improve your results? That’s where Twitter Analytics comes in; to help you track and optimise… Read more
The Big UK Content Marketing Benchmarks Study 2015
How effective is your content marketing? Is the question posed to marketers every year as part of Content Marketing Institute and the Direct Marketing Association’s Benchmarks Budgets and Trends report. The 2015 report – sponsored by Axonn Media – is full of surprises, both inspiring and frustrating and is a must read for all UK… Read more
Clearing the Twitter Fog
8 things I learnt about making Twitter work for my business I have been using Twitter for a while without really integrating it into an overall plan for marketing my business or building relationships with potential clients. So it feels like the Twitter mist is finally beginning to clear, about how to make it work… Read more
Not getting the clients you want?
Here are three reasons why you may not be getting enough clients or you may not be getting the type of clients you want for your business… Sign up to the Webinar to find out how to Focus your Marketing to get more clients. 1. You can’t decide where to begin. Marketing can seem overwhelming…. Read more
The Persistence Effect
It’s what you do not what you say that shows what you really value. How many of you wouldn’t dream of leaving the house without brushing your teeth – no matter how little time you have? It shows that having healthy teeth is important to you. You get an insight into your real priorities by… Read more
