How to understand and optimise your Twitter results. Last week I shared 8 things I had learnt about making Twitter work for my business. The obvious next questions are, how do you know what is working and how do you improve your results? That’s where Twitter Analytics comes in; to help you track and optimise… Read more
The Big UK Content Marketing Benchmarks Study 2015
How effective is your content marketing? Is the question posed to marketers every year as part of Content Marketing Institute and the Direct Marketing Association’s Benchmarks Budgets and Trends report. The 2015 report – sponsored by Axonn Media – is full of surprises, both inspiring and frustrating and is a must read for all UK… Read more
Clearing the Twitter Fog
8 things I learnt about making Twitter work for my business I have been using Twitter for a while without really integrating it into an overall plan for marketing my business or building relationships with potential clients. So it feels like the Twitter mist is finally beginning to clear, about how to make it work… Read more
